Alphabet Inc. (GOOGL) Business Breakdown and KPIs

Segments

Revenue

CAGRVariation 10 years

Other Bets Revenue

+1.14%

+12.04%

YouTube Ads Revenue

+0.76%

+7.88%

Google Properties Revenue

+2.39%

+26.63%

Google Network Revenue

-0.93%

-8.95%

Google Cloud Revenue

-0.56%

-5.46%

Google Subscriptions, Platforms, and Devices Revenue

-0.53%

-5.2%

Others

-2.33%

-20.97%

Revenue by Geography

CAGRVariation 10 years

Other Americas Revenue

+0.84%

+8.7%

EMEA Revenue

+1.2%

+12.67%

United States Revenue

-1.17%

-11.06%

APAC Revenue

-1.17%

-11.14%

Hedging Gains

-1.78%

-16.4%

EBIT

CAGRVariation 10 years

Corporate Operating Income

+0.31%

+3.13%

Google Operating Income

+0.49%

+5%

Google Services Operating Income

-1.12%

-10.67%

Other Bets Operating Income

+1.35%

+14.3%

Google Cloud Operating Income

-0.06%

-0.63%

KPIs

Traffic Acquisition Costs

CAGRVariation 10 years

Traffic Acquisition Costs

+0.39%

+3.98%

Paid Clicks Change

CAGRVariation 10 years

Paid Clicks Change

-0.05%

-0.47%

Cost-per-Click Change

CAGRVariation 10 years

Cost-per-Click Change

-3.47%

-29.74%

Impressions Change

CAGRVariation 10 years

Impressions Change

-0.35%

-3.46%

Cost-per-Impression Change

CAGRVariation 10 years

Cost-per-Impression Change

+1.6%

+17.24%

Alphabet Inc.

GOOGL-

Alphabet Inc.

GOOGL-

Customization

Sections

Segments

Revenue

Revenue by Geography

EBIT

KPIs

Traffic Acquisition Costs

Paid Clicks Change

Cost-per-Click Change

Impressions Change

Cost-per-Impression Change

Image Modal

Alphabet Inc.

GOOGL-US02079K3059

Image Modal

Alphabet Inc.

GOOGL-US02079K3059

Customization

Sections

Segments

Revenue

Revenue by Geography

EBIT

KPIs

Traffic Acquisition Costs

Paid Clicks Change

Cost-per-Click Change

Impressions Change

Cost-per-Impression Change

GOOGL-

GOOGL-