Alphabet Inc. (GOOGL) Business Breakdown and KPIs

Segments

Revenue

CAGRVariation 10 years

YouTube Ads Revenue

+1.64%

+17.64%

Hedging Gains

+2.81%

+31.97%

Other Bets Revenue

-0.07%

-0.68%

Google Network Revenue

-1.2%

-11.37%

Google Subscriptions, Platforms, and Devices Revenue

-0.94%

-8.98%

Google Search and Other Revenue

-1.06%

-10.13%

Others

-2.05%

-18.74%

Revenue by Geography

CAGRVariation 10 years

Hedging Gains

+2.81%

+31.97%

APAC Revenue

+0.12%

+1.16%

Other Americas Revenue

-0.07%

-0.7%

United States Revenue

+1.66%

+17.93%

EMEA Revenue

-2.01%

-18.35%

EBIT

CAGRVariation 10 years

Google Cloud Operating Income

+3.06%

+35.19%

Other Bets Operating Income

-0.67%

-6.55%

Google Services Operating Income

-0.17%

-1.72%

Corporate Operating Income

-2.29%

-20.71%

Google Operating Income

+0.42%

+4.23%

KPIs

Traffic Acquisition Costs

CAGRVariation 10 years

Traffic Acquisition Costs

+0.76%

+7.91%

Paid Clicks Change

CAGRVariation 10 years

Paid Clicks Change

+1.44%

+15.41%

Cost-per-Click Change

CAGRVariation 10 years

Cost-per-Click Change

+0.23%

+2.32%

Impressions Change

CAGRVariation 10 years

Impressions Change

-0.51%

-5.02%

Cost-per-Impression Change

CAGRVariation 10 years

Cost-per-Impression Change

-2.73%

-24.16%

Alphabet Inc.

Alphabet Inc.

Customization

Sections

Segments

Revenue

Revenue by Geography

EBIT

KPIs

Traffic Acquisition Costs

Paid Clicks Change

Cost-per-Click Change

Impressions Change

Cost-per-Impression Change

Image Modal

Alphabet Inc.

Image Modal

Alphabet Inc.

Customization

Sections

Segments

Revenue

Revenue by Geography

EBIT

KPIs

Traffic Acquisition Costs

Paid Clicks Change

Cost-per-Click Change

Impressions Change

Cost-per-Impression Change