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Stock Alphabet Inc. - invvest.co

Alphabet Inc.

GOOG - US02079K1079

Last update : Aug 11, 2026 at 12:25

General Scores Financials Ratios Valuation Dividend Exposure Analysts Insider

Alphabet Inc. (GOOG) Business Breakdown and KPIs - Invvest

Period

Customization

Labels

Growth YoY

Sections

Segments

KPIs

Segments

Revenue

CAGRVariation 10 years

YouTube Ads Revenue

+1.54%

+16.47%

Google Properties Revenue

+0.32%

+3.24%

Google Subscriptions, Platforms, and Devices Revenue

-0.09%

-0.92%

Google Cloud Revenue

+1.98%

+21.66%

Other Bets Revenue

+1.08%

+11.32%

Google Search and Other Revenue

+2.36%

+26.32%

Others

+0.91%

+9.51%

Revenue by Geography

CAGRVariation 10 years

APAC Revenue

+0.16%

+1.65%

Other Americas Revenue

+1.66%

+17.93%

Hedging Gains

+1.19%

+12.58%

EMEA Revenue

-2.28%

-20.58%

United States Revenue

-2.98%

-26.14%

EBIT

CAGRVariation 10 years

Corporate Operating Income

-0.19%

-1.92%

Google Operating Income

-0.24%

-2.42%

Other Bets Operating Income

-2.68%

-23.81%

Google Services Operating Income

-2.45%

-21.98%

Google Cloud Operating Income

-1.57%

-14.61%

KPIs

Traffic Acquisition Costs

CAGRVariation 10 years

Traffic Acquisition Costs

+0.03%

+0.28%

Paid Clicks Change

CAGRVariation 10 years

Paid Clicks Change

-0.4%

-3.94%

Cost-per-Click Change

CAGRVariation 10 years

Cost-per-Click Change

-0.36%

-3.52%

Impressions Change

CAGRVariation 10 years

Impressions Change

+4.03%

+48.42%

Cost-per-Impression Change

CAGRVariation 10 years

Cost-per-Impression Change

+1.9%

+20.68%

Revenue Backlog

CAGRVariation 10 years

Revenue Backlog

-1.07%

-10.16%