Xinhua Winshare Publishing and Media Co., Ltd., together with its subsidiaries, engages in the publishing and distribution businesses in the People's Republic of China. The company operates in two segments, Publication and Distribution. The Publication segment publishes books, journals, audio-visual products, and digital products; provides printing services; and supplies printing materials. The Distribution segment distributes textbooks and supplementary materials to schools, teachers, and students; and supplies education informatization and equipment services for primary and secondary schools, as well as engages in the retail, distribution, and online sale of publications. The company also sells books, newspapers, journals, artwork, and electronic equipment, as well as electronic publications; produces audio and video tapes; and provides logistics, assets management, education ancillary, and business services. In addition, it is involved in the wholesale and retail of pre-packaged food and dairy products; import and export business; property leasing; catering and ticket agency; and advertising agency and leasing business. Further, the company engages in the wholesale and retail distribution of goods; project investment and management; and organizing and planning of cultural and art exchange activities. Additionally, it offers computer software development and system services; business consulting; travel agency and related services; study tour event planning, conference, and exhibition services. The company was formerly known as Sichuan Xinhua Winshare Chainstore Co., Ltd. and changed its name to Xinhua Winshare Publishing and Media Co., Ltd. in 2010. The company was founded in 2005 and is headquartered in Chengdu, the People's Republic of China. Xinhua Winshare Publishing and Media Co., Ltd. is a subsidiary of Sichuan Xinhua Publishing and Distribution Group Co., Ltd.